Your Hometown Jewelry Store
The Rose family history is quite fascinating. George B. Rose, dean of La Crosse Jewelers, was born in Nordhausen, Germany, October 30 1830.
At the age of 21, he came to America and established himself at Poughkeepsie, New York. The westward movement was a challenge for him, and so he followed the rail lines “as far west as possible” to La Crosse, WI. He established his jewelry business on the north side of Pearl Street in the town’s business center. In 1881, the business was moved to 310 Main Street. After 79 years of operating at this location, the business was again changed (in 1960) to the address of 111 5th Avenue South.
The most recent move was in 1989 to the corner of 5th and Main Street where Steve Rose, along with his sons Jon, Jordan and his daughter Heidi continue the family tradition. After 55 years in the business, Steve is now semi retired. He couldn’t walk away from the business entirely. Jon Rose, (5th generation) with help from his brother Jordan and Sister Heidi, will carry on the family tradition.